At Troon, I manage the ESP and promotional/transactional pipeline for Troon Access 🔗, a subscription golf service that offers large discounts at over 200 courses around the world. Troon Access is the subscription arm of Troon Golf 🔗, the world's largest golf management company.

Troon Access also provides numerous benefits such as guest passes for friends, member-only events and discounts at a variety of partner companies.

We manage the Troon Access audience by sending an ongoing promotional calendar, along with maintaining a suite of automated series and many transactional sends (order confirmations, tee-time updates, and much more). 

• Newsletters
• Limited-time promotional tee rates at various member courses
• Invitations to Troon events
• Regular member discounts at events around the USA
• Ongoing marketing campaigns aimed at converting the rest of our complimentary Troon Rewards audience to Troon Access.

During our typical process we devise an ongoing email schedule, confirm with partners, design the end template, setup the audiences and testing within the given ESP, and finally deploy that email to that audience. Based on metrics and feedback, we constantly tune our schedule. When appropriate, we use Artificial Intelligence (AI) assistance to workshop subject lines and content.

In short, my job at Troon is to use two ESPs - in this case Iterable 🔗and Mailchimp 🔗 - to help formulate and send a daily promotional calendar, manage ESP functionality such as lists, audiences, A/B testing and essentially everything else that is done in a modern ESP, while also creating and maintaining automated journeys and transactional messaging through Mandrill 🔗 and Iterable Transactional 🔗