Hi, I'm Cheyne.
Senior Email Marketing & Automation Manager
Professional Summary
I've been managing and refining organizational email platforms for roughly 10 years. I have experience in a range of top ESPs including Iterable, Salesforce Marketing Cloud, Marketo, Mailchimp and Hubspot. Some of my typical duties include:
• Front to back ESP management
• Automated, multi-faceted user lifecycle journeys
• Management and deployment of promotional email calendars and transactional backbones
• API implementation for ESP integrations and automated email environments
• A/B Testing, monitoring, best practices and strategic planning
• Data hygiene and email personalization using handlebars.js template logic and similar tools
• Managing GDPR, CAN-SPAM and other regulatory practices
My formal education is a Bachelor's Degree in Marketing, and I previously worked in Front-End Web Development before moving into email full-time, so I'm comfortable utilizing languages like HTML/CSS/JSON and JavaScript templating via Handlebars.js.
This prior development experience has proven especially useful in the past couple of years, as it streamlines the use of AI-assisted coding. These models allow the efficient completion of a diverse range of coding tasks and enable the usage of a variety of languages, tools and models.
I also have experience sending and integrating SMS, via both auto-response frameworks and ongoing promotional blasts (see my LinkedIn Projects). SMS is complementary to email; the two channels can be integrated together to achieve fantastic results, and their data outputs benefit each other.
At the end of the day, my goal is to manage, refine and systematically improve email marketing channels, and related marketing elements such as SMS.
Work Experience
Email Marketing & Automation
Troon Golf
Phoenix, Arizona
Oct 2024 - July 2026
1 Year 10 Months
1 Year 10 Months
We used Mailchimp and Iterable at Troon, and my main responsibilities included:
• Sending an ongoing promotional calendar and supplementary customer retention sends such as newsletters and other informational pieces such as reactivation campaigns.
• Deploying automated sends such as product and subscription lifecycle journeys, automated notifications, and abandoned cart interactions.
• Holistically maintaining the back-end email environment, creating and modifying user segmentation, implementing data structures and verifying its ongoing accuracy, data hygiene, and managing and implementing automated integrated applications such as Stripe.
• Providing strategic analysis including ESP reputation management, guidance and technical support, and refining email content.
Email Marketing & Automation
iD Tech
Campbell, CA (SF Bay Area)
Oct 2017 - Oct 2023
6 Years 1 Month
6 Years 1 Month
I had two main priorities when I started at iD Tech:
1) Take on their existing email channel and reimagine it including a full promotional calendar with new custom templates to increase conversion for the upcoming camp year.
2) Completely renovate their automation and data platforms including lifecycle journeys, advanced segmentation, personalization, and SMS. We also migrated from Mailchimp to the Iterable ESP, and I received extensive contracted training under an Iterable tech lead that I still find very valuable to this day.
During my tenure at iD Tech, email became the #1 promotional channel, and that work was ultimately an important element of the company being successfully acquired. More information on my time at iD Tech can be found on my LinkedIn Profile↗️.
Email Marketing Manager
HeartMath LLC
Sep 2014 - Oct 2017
3 Years 2 Months
3 Years 2 Months
Houston, Texas, USA
When I joined HeartMath, they had a Marketo instance of roughly 750,000 leads. I trained under the senior email marketing manager and became a Marketo Certified Expert, which solidified my love for email marketing.
During my time at HeartMath, I learned email marketing from a seasoned professional and used that training to deploy a full transactional backbone, promotional calendar, and automated lifecycle journeys.
Additionally, I regularly ran the technical back-end of a webinar system, staging and managing the webinars and emailing the resulting video file(s) to users.
About a year into my employment, we migrated our Marketo instance to Salesforce Marketing Cloud, the abilities of which more closely matched organizational goals. After this transition, I took over management of the email channel while my manager assumed ownership of our web platform. After the migration, I ran the email marketing channel for roughly two years before transitioning to work at iD Tech Camps.
Web Developer
Bay Photo
Newark, New Jersey, USA
May 2011 - Sep 2013
2 Years 5 Months
2 Years 5 Months
I built small business websites for several years before joining Bay Photo as a front-end developer. Through this process I learned HTML, CSS, basic Javascript and JQuery.
That experience leveraged me into a position as a Front-End Developer at Bay Photo maintaining a website accessed by thousands of paid users a day. I stayed in this role for roughly 2.5 years.
At Bay Photo, I worked under a senior developer to maintain the front-end website. We created and managed product pages, constantly iterated on the UX experience and Facebook presence, and created landing pages for new products and promotional initiatives. We used the Jira project management system and versioning through Git to keep our work organized and error-free.
As a two-person team we wore many hats and I learned so much about front-end development and working seamlessly to quickly accomplish the goals of various departments and stakeholders.
My work at Bay Photo, and years of website building before that, established many skills that I still use to this day. Web Development and Email are powerful complementary skills which also synergize well with my Marketing degree.
Education
Sonoma State University🔗️
Bachelor's of Science
Marketing
ESP Experience
Iterable
Experience
5 Years
Mailchimp
Experience
4 Years
Hubspot
Experience
2 Years
Marketo
Experience
2 Years
Marketing Cloud
Experience
2 Years
Professional Skills
ESP & Data Management
Promotional Email Calendar
Automated Lifecycle Journeys
Iterative A/B Testing
Copy & Template Refinement
Automated Transactional Emails
List & Audience Management
Personalization / Dynamic Segmentation
AI-Assisted Coding
Metrics Reporting and Tracking
Custom Email Templates
Email Best Practices
API Service Integration
SMS Auto-Reply and Blast Messaging
Project Management Tools
HTML/CSS/Javascript
Email Client Compatibility Testing
ESP Migration
About Me
I have several hobbies including coding, meteorology, computers, and generally tinkering with technical projects. I'm always learning and trying to improve. I created my first website on Geocities in the early 2000s and have been immersed in code and the internet ever since.
Beyond that I am a big enjoyer of the outdoors. I lived in Santa Cruz, California for much of my life and was an avid surfer for over 15 years, including numerous international surfing trips to destinations like Costa Rica, the Baja Peninsula, and Hawaii. I'm also an avid mountain biker and hiker of over two decades, hiking and riding primarily all-mountain and downhill across central California (and now, the Cascades east of Seattle). In short, I love computer-based hobbies and I love the outdoors!
